Trust isn’t built by policy. It’s built by presence.

MicroTrust Moments™ is a practice-informed, science-backed framework designed to support trust-building in high-stakes, real-world encounters, including community safety, public education, and national enumeration, created by Dr. Tauheeda Yasin.

What Is MicroTrust Moments™?

MicroTrust Moments™ trains people to create trust in high-stakes moments through embodied presence, personalized language, and how we begin, engage, and exit.

Designed for:

  • Census staff

  • SME trainers and communication leads

  • Emergency response and community safety professionals

  • Youth engagement programs and leadership pipelines

About the Architect

Tauheeda Yasin, Ph.D. is a systems strategist, educator, and community safety director. She is the creator of MicroTrust Moments™, a behavioral framework designed to restore public trust through human-centered field practices. Her work draws from two decades of experience across education, humanitarian aid, public safety, and cross-sector governance.

The F.I.R.S.T. Model

Every moment of contact is an opportunity to build or break trust. The MicroTrust Moments™ framework is structured around five repeatable principles:

  • Feel the Moment: Embodied presence and emotional safety before speech.

  • Identify: Personalized, relevant communication that invites participation.

  • Relate Humanely: Context-aware tone, rapport, and acknowledgment.

  • Situate the Process: Make the interaction meaningful and manageable.

  • Touchpoint: Leave a lasting memory of respect, dignity, and trust.

Contact Us

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